Beyond the Box

Episode 54: Michael LaMarca of Master Pizza & PMQ’s Beyond the Box

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Michael LaMarca of Master Pizza joins Peel: A PMQ Pizza Podcast to talk about his May Beyond the Box segment for PMQ Pizza Magazine and the difference between having a marketing plan and simply planning to market. LaMarca breaks down the building blocks of effective pizza marketing, from branding and promotion to publicity, public relations and sales. Along the way, … [Read more...] about Episode 54: Michael LaMarca of Master Pizza & PMQ’s Beyond the Box

Most Pizza Shops Think They’re Marketing. They’re Not.

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Michael LaMarca previews his May Beyond the Box segment on real pizza marketing. Anybody can decide to “do some marketing.” That’s the easy part. Post a special, boost a social graphic, maybe toss out a limited-time offer and hope the phones start ringing. But as Michael LaMarca of Master Pizza explains in Ep. 54 of Peel: A Pizza Podcast, there’s a huge difference between … [Read more...] about Most Pizza Shops Think They’re Marketing. They’re Not.