Michael LaMarca of Master Pizza joins Peel: A PMQ Pizza Podcast to talk about his May Beyond the Box segment for PMQ Pizza Magazine and the difference between having a marketing plan and simply planning to market. LaMarca breaks down the building blocks of effective pizza marketing, from branding and promotion to publicity, public relations and sales. Along the way, … [Read more...] about Episode 54: Michael LaMarca of Master Pizza & PMQ’s Beyond the Box
Michael LaMarca previews his May Beyond the Box segment on real pizza marketing. Anybody can decide to “do some marketing.” That’s the easy part. Post a special, boost a social graphic, maybe toss out a limited-time offer and hope the phones start ringing. But as Michael LaMarca of Master Pizza explains in Ep. 54 of Peel: A Pizza Podcast, there’s a huge difference between … [Read more...] about Most Pizza Shops Think They’re Marketing. They’re Not.
Get ready for the Pizza Power Forum! We sat down with Michael LaMarca of Master Pizza and the U.S. Pizza Team to talk about his upcoming sessions. From building a pizzeria that runs without you, to franchising tips, to what it’s really like behind the scenes of TV’s hottest cooking shows—you won’t want to miss it. Register today at www.PizzaPowerForum.com! Watch this … [Read more...] about Pizza Power Forum Preview – Michael LaMarca, Master Pizza
Membership isn’t a title. It’s a platform By Brian Hernandez, Associate Editor, PMQ Pizza & Dir., U.S. Pizza Team There’s something stirring in the flour. A new energy. A fresh batch of ambition, camaraderie and crust innovation. After 25 years of spinning dough and snagging trophies across the globe, PMQ’s U.S. Pizza Team is entering a new chapter—one built on unity, … [Read more...] about Some People Join a Team. Others Become the Benchmark.
By Michael P. LaMarca So you had an idea to open a pizza shop and your store has become a fan favorite—congratulations! You have built your store’s sales to numbers you could only have imagined. As an entrepreneur, you are programmed to constantly think of ideas, then develop and expand your ideas. You’ve always had thoughts of building a pizza empire, so what’s … [Read more...] about Is Store No. 2 for You? A Veteran Operator Explains Why, When and How to Open Your Next Location
