Michael LaMarca previews his May Beyond the Box segment on real pizza marketing. Anybody can decide to “do some marketing.” That’s the easy part. Post a special, boost a social graphic, maybe toss out a limited-time offer and hope the phones start ringing. But as Michael LaMarca of Master Pizza explains in Ep. 54 of Peel: A Pizza Podcast, there’s a huge difference between … [Read more...] about Most Pizza Shops Think They’re Marketing. They’re Not.
By George Taylor I’ve had this conversation with several of my peers, and it seems we all share a common internal conflict—the battle between the businessperson and the chef that lives within each of us. I’d like to say I know the right answer: Let the businessperson win. That might sound short-sighted, but the truth is, without the businessperson, the chef doesn’t … [Read more...] about Chef vs. Suit: Who Should Win the Tug-of-War in Your Head? George Taylor Has the Answer
