Americans love pretending they don’t care about soccer right up until the World Cup starts. Then the same people who haven’t watched a match in four years suddenly remember how offsides works and start acting like they’ve been emotionally invested in Uzbekistan’s midfield depth since birth. That’s kind of the point, though. Big events override normal fandom rules. People want … [Read more...] about World Cup Marketing: How Indie Shops Can Compete Against Domino’s Emergency Pizza Promo
