Michael LaMarca previews his May Beyond the Box segment on real pizza marketing. Anybody can decide to “do some marketing.” That’s the easy part. Post a special, boost a social graphic, maybe toss out a limited-time offer and hope the phones start ringing. But as Michael LaMarca of Master Pizza explains in Ep. 54 of Peel: A Pizza Podcast, there’s a huge difference between … [Read more...] about Most Pizza Shops Think They’re Marketing. They’re Not.
Rather than pay someone else to answer the phone, these operators did something radical: they unplugged it. If you’ve ever worked a pizza line during a Friday-night rush, you know the soundtrack: tickets printing like machine-gun fire, ovens roaring like a jet engine…and the phone ringing nonstop. Now imagine Craig Allenbaugh and Deserai Satullo, owners of Sauced Wood Fired … [Read more...] about The Phone Was the Problem, So Pizzeria Owners Got Rid of It. They’re Glad They Did
Rico Lunardi, owner of Slice On Broadway in Pittsburgh, joined the U.S. Pizza Team amid the pandemic and has been active ever since. Competing in the 2020 Virtual U.S. Pizza Cup (VUSPC), Lunardi placed third out of more than 20 competitors desperately looking for something to do during the lockdown. He returned the next year for the 2021 VUSPC, placing first this time and … [Read more...] about Slice on Broadway’s Rico Lunardi Shares Tips for Pizzeria Success
The pizzaiolo behind Tievoli Pizza Bar explains the importance of a simplified menu and how to make your mobile unit stand out everywhere you go. After decades in the pizza business and a successful track record as a franchisee, Giovanni Labbate, a U.S. Pizza Team Premiere Member, recently launched Tievoli Pizza Bar in Palatine, Illinois, to bring his take on New York-style … [Read more...] about Giovanni Labbate: Building a Sexy Pizza Truck
