Michael LaMarca of Master Pizza joins Peel: A PMQ Pizza Podcast to talk about his May Beyond the Box segment for PMQ Pizza Magazine and the difference between having a marketing plan and simply planning to market. LaMarca breaks down the building blocks of effective pizza marketing, from branding and promotion to publicity, public relations and sales. Along the way, he shares insight into local store marketing, customer experience and why operators have to do more than wait for the register to ring.
